Cool jobs
Article Abstract:
Three individuals with uncommon jobs talk about their careers. Stefan Fraticelli, a foley artist, discusses the perks of his work and the need for creativity. Brian Morin, a beer chef, talks about the nature of his occupation, which involves the use of beer in preparing food. Graig Abel, the official photographer of the Toronto Maple Leafs, discusses how he got his job.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Tie me up, please: Why true creativity blossoms with constraints
Article Abstract:
Creative communication as is used in advertising, works best within a given brief, forcing the art director or writer to conceptualize within the confines of rules and parameters. Such restrictions should be used to sharpen the focus of the artist and to control and direct his creative thinking.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Nip 'n tuck promo
Article Abstract:
Ed Lowe, a cosmetic surgeon is ecstatic at the response to his 'Extraordinary Makeover Event', which is a promotional campaign cum contest. The statistics of the entries and hits to his web sites are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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