Creative Eye
Article Abstract:
Brian Hickling, creative director with Halifax-based Corporate Communications Ltd., reviews the recent advertising campaigns of WestJet, CIBC Unlimited Chequing Account, Toronto Zoo, and Cabot Habitat for Humanity.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Creative Eye
Article Abstract:
A critical evaluation of the advertising campaigns of some major Canadian beer companies is presented. The ads intent to promote conscientious drinking among audience.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Creative eye
Article Abstract:
A review of four recent Canadian campaigns, including Bell Canada, Maple Leaf Foods, Kraft Dinner and Dove, is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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