Creativity versus performance
Article Abstract:
An overview is presented of the round-table discussion on o Performance-based marketing and emerging new paradigms.o Some of the agency leadersE views during the discussion are presented, including the relationship between marketers and agencies, risk aversion, measurement of marcom ROI, longer-term ROI, return on involvement, compensation versus performance success, and creativity versus ROI.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Boxers are in
Article Abstract:
The advertising campaign launched by Calgary based Communication Incorporated in alliance with Prostrate Cancer Research Foundation of Canada is discussed. This campaign will highlight blue boxers pin created by Clausen.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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ROI or else
Article Abstract:
The opinions of marketers on measuring the work of advertising agencies with relation to return on investment are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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