Can we talk?
Article Abstract:
There is a need for creative and media people to collaborate in order to enhance creative and media ideas that can be carried cross-channel and cross-platform. The laurels recently won by Nike and Advil are the results of such collaboration.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Creative eye
Article Abstract:
Suggestions to produce creative advertising features are presented and some advertisements are featured.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Creative eye
Article Abstract:
The aesthetic values of the advertisments of Volkswagen, Fight Network and Bud Light are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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