Sprint grows up
Article Abstract:
The telecom provider, Sprint Canada, which provides flexible integrated services including, long distance, Internet, business solutions and wireless services, has shed its new-kid image in favor of a direct response marketing campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Keeping Terry top of mind
Article Abstract:
The marketing strategies adopted by Vancouver's Terry Fox Foundation that got it a place in Marketers That Mattered are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Counting on catalogues
Article Abstract:
Significance of catalogues, in boosting the retail sales of Canada, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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