Creative eye
Article Abstract:
President's Choice's advertising that features Galen Weston puts a fresh face on the Loblaw Brand. Future Shop's advertisement effectively shows the shopping experience at Future Shop. Labatt Blue and B.C Lottery Corporation's advertisements are also evaluated.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Smooth move: new hybrid spots ease the transition from show to advertising
Article Abstract:
Hybrid ads are ads that insert commercials between a two part advertising for the network's own show. This method is a way for the commercial advertisers and the networks who advertise their own shows to share the prime spots.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Creative eye
Article Abstract:
Three rules to be followed for making a good television advertisement are explained with real-life examples from the business world.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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