Smart schmart: David Menzies wants marketers to, uh, harness stupidity to make sales
Article Abstract:
A person of little or no talent can become famous in the US just like Paris Hilton or William Hung. Lauren Caitlin UptonEs nonsensical answer at the Miss Teen USA has been downloaded millions of times on the internet and her popular image is an opportunity for marketers to create effective ad campaigns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Scratch and lose
Article Abstract:
The ethical aspects of the business of the Ontario Lottery and Gaming Corporation are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Olympic-size scam
Article Abstract:
Marketing connections in International Olympics Committee scams are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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