Creative problem-solving styles in the USA and Japan

Article Abstract:

Creativity is an important marketing tool that allows a firm to maintain its competitive advantage by not becoming predictable. Adaptive and innovative creativity are the two types of problem-solving creativity. The former involves working within a given framework to make things better while the latter involves disrupting the status quo and doing things in a different, improved manner. The Japanese are stronger at adaptive creativity while Americans are better at innovative creativity.

Methods, Marketing management, Business creativity

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Marketing inside the dragon, despite China's bureaucracy

Article Abstract:

Foreign investments in China are growing at a rapid pace, increasing the marketing opportunities in the country. China's government has had a hand in making the country a favored investment locale for foreign companies. However, political uncertainties may adversely affect China's positive investment climate. Favorable foreign trade policies should be further established for the country to keep pace with other economic superpowers.

China, Foreign investments, Economic aspects, International trade

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The life-cycle pattern of east-west countertrade

Article Abstract:

Counter trade has been validated as an effective tool in developing orthodox trading forms. Its utility is evident in trade with developing economies, whose trading activity may be restricted by currency problems or immature political and economic structures. The biggest potential of counter trade is in allowing firms an entry point into a restricted economy, which can be later exploited as the economy matures.

Economic Programs, Administration of Economic Programs, Research, Economic policy, Commercial policy, Reciprocity (Commerce), Countertrade

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