The hucksters are gone
Article Abstract:
The Association of Canadian Advertisers is holding the inaugural conference of the newly formed Sponsorship Marketing Council of Canada on April 22, to address the issues arising out of sponsorship marketing, and to help marketers enhance their investment returns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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You can go home again
Article Abstract:
According to "Delayed Life Transitions: Trends and Implications," a study conducted by the Vanier Institute of the Family in Ottawa, there is an increasing trend for young people to delay their entry into adulthood.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The measurement question
Article Abstract:
The significance of the evaluation tools being developed by a number of marketing companies to measure the return on investment (total value) of event sponsorships is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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