Cultural distance and physic distance: two peas in a pod?
Article Abstract:
The importance of cultural and physic distance factors in International Marketing strategies and a new model to analyze these factors is presented.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
Management dynamics, Analysis, Management, Company business management, Multiculturalism, Distances, Distance (Geometry), International marketing
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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Strategic variables that influence entry mode choice in service firms
Article Abstract:
The international market entry strategies adopted by services firms and external factors which affect these strategies is discussed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
Foreign operations, Service Industries, Services industry
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Operationalizing psychic distance: a revised approach
Article Abstract:
An modified methods for evaluating psychic distance in international market entry is presented.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
Evaluation, Demographic aspects, World market, International markets, Aesthetic distance
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Subjects list: United States, Methods, Market entry
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