Curbing foreign distributor opportunism: an examination of trust, contracts, and the legal environment in international channel relationships
Article Abstract:
A study examining two generalizations about governance arrangements in the cross-border contexts, which limit the potential opportunities of foreign distributors, is presented. First generalization is that a manufacturer is often handicapped by brand level and scale prominence. And second generalization, refers to the joint use of trust and formal contracts, and legal aspects, which are not associated with distributor's opportunism.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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A taxonomy of the pricing practices of exporting firms: evidence from Austria, Norway, and the United States
Article Abstract:
The export pricing strategies followed by export traders are evaluated and their export pricing behavior is analyzed, by focusing on 24 export firms in Austria, Norway and United States.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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International marketing as a field of study: a critical assessment of earlier development and a look forward
Article Abstract:
The developments in global marketing scene, in the light of changes in global business environment as well as within business enterprises, are examined.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
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