Music for less than a song
Article Abstract:
With the Federal CourtEs ruling that online file sharing does not constitute copyright infringement, online music sharing has officially become legal in Canada, causing much concern for the Canadian Recording Industry Association. Music marketers, instead of battling it out, should understand that the prevalence of downloading is due to technological changes and the changing social values of the young people today, and come up with innovative strategies like the iTunes system, to stay afloat.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The confusion of choice
Article Abstract:
The tremendous variety of brands and product choices offered by stores today are increasing consumer confusion. Innovative marketing approaches increase consumer brand awareness are needed to achieve success in the competitive marketplace.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Modern believers
Article Abstract:
Trend of different age groups seeking spiritual satisfaction through various ways other then religion is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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