Cute, but scary

Article Abstract:

There are 2.5 million teens in Canada, spending $1.7 billion of their own money every year, and influencing $20 billion of household purchases. This nine to fourteen-year-olds group, which is in the transitional stage between kids and full-fledged teens, is an informed and highly aware group, with diverse needs. Marketers need to adopt heterogeneous strategies to capture the opportunities offered by this market.

Labor Distribution by Employer, Economic aspects, Cover Story, Statistics, Teenage consumers, Children as consumers, Child consumers

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Hip huggers

Article Abstract:

Toronto-based youth clothing retailer ThriftyEs went in for a complete makeover by changing its name to Bluenotes, and by shifting its focus to youth trends and lifestyles. Its successful marketing strategy is overviewed.

Organizational history, APPAREL AND OTHER TEXTILE PRODUCTS, Organizational nomenclature, Clothing industry, Company restructuring/company reorganization, Reorganization and restructuring, Names, Company organization, Textile and clothing industry software, Brand image, YM Inc. Bluenotes, Youth market

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Mind games

Article Abstract:

Declining sales and interest in teen video games have led to expansion of video game market. Nintendo has introduced hand-held games for the older generation involving brain-teasers, Sudoku etc.

Product introduction, Game, Toy, and Children's Vehicle Manufacturing, New Products/Services, Games, toys, and children's vehicles, Hand-Held Electronic Games, Baby boom generation, Nintendo of Canada

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