DENMARK: CARLSBERG VALUED AT US$1.1BN
Article Abstract:
Interbrand in London, US Citigroup and Business Week have included Carlsberg, the brewing company, in the list of the world's most valuable brands. Carlsberg ranks 97th in the list and is valued at US$1.1bn. Two other brewers were included in the list i.e. Guinness (94th) and Heineken (82nd). The criteria Business Week cites for including Carlsberg in the list are "the growth in the brewing company's international investments, which has helped to raise Carlsberg's profile on new markets". Coca-Cola remains the No.1 company in the list. The brands are valued according to the same principles as used by stock market analysts.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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Denmark: Carlsberg to sponsor football club
Article Abstract:
Carlsberg, the brewing giant, has signed a contract with Odense Boldklub (OB), a football club based on the island of Funen in Denmark, to become the main sponsor of the football club. The contract extends until the end of 2006. Carlsberg is interested in the football club's role in the entertainment business, which among other things entails the Midtfyn Festival. According to OB, the football club offered to sign the sponsorship deal with the local brewery Albani that declined.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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Denmark: Carlsberg aims to grow in Eastern Europe
Article Abstract:
Carlsberg, the Danish-Norwegian brewing group, aims to boost the competitiveness of the group, and is bracing itself for the second phase of consolidation in the international beer industry. Improved competitiveness is expected to pave the way for a future stock market listing. Carlsberg also aims to boost market share in Eastern Europe and stresses the importance of Baltic Beverages Holding (BBH), which is 50% owned by Carlsberg, in this respect.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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