DENMARK: FDB TO STUDY SWEDEN AND NORWAY
Article Abstract:
FDB, the Danish consumers' co-operative society, will closely study the co-operation in purchasing activities between the Swedish and Norwegian co-operative societies. If the co-operation is successful, and favourable discount deals are reached, FDB will reconsider its own purchasing strategy. However, FDB is already planning to establish a joint venture with Swedish KF and Norwegian NKL. The joint venture will be a platform for future co-operation. At a first stage, MD Jorgen Clausen of FDB says that great synergies can be reached in developing brands together.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1999
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DENMARK: FDB TO INVEST IN OWN BRANDS
Article Abstract:
FDB, the major Danish supermarket group, is to increase investments in its own brands. The aim is to increase sales of own label brands by up to 50% to account for 45% of sales, compared with the present 30%, in two-three years. External suppliers of "weak" brands will be replaced by FDB's own brands. Already by now, FDB's range of products has been reduced by 20%.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1999
User Contributions:
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