NEW MINDSET

Article Abstract:

Johnson & Johnson India (J&JI) has directed all its departments to focus on the consumer from 1997. It has set up project teams which are cross functional in nature headed by a brand manager. Evaluation and reward system has been linked to consumer focus. It has implemented adopt a shop concept by which employees monitor a general store to know what the consumer needs. It has strengthened its distribution network to 2.5 lakh retail outlets. The supply chain is automated on VSAT. J&J is focussing on innovation to bring out what the consumer needs. It is test marketing a washable cover for cloth users in the sanitary protection segment. It has introduced hair oil with Pro-Vitamin B5 and a mild liquid antiseptic detergent, Nappy Wash. It has targeted sales growth of 30 percent in 1998-99 which is five percent higher than 1997-98. (rk)(vr)

Medical Equipment and Supplies Manufacturing, Medical Instruments & Supplies, Medical equipment industry, Johnson & Johnson

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RAILWAYS PLANS CATERING BODY WITH 50% EQUITY

Article Abstract:

The Government of India plans to establish the Indian Railway Catering and Tourism Corporation (RCTC) in which it will have more than 50 percent stake. The rest of the stake will be held by private Indian foreign firms. RCTC will serve as a vehicle to infuse funds into different segments of railways. It will act as a body to privatise the services through corporatisation or divestment. (gs)

Lodging & Tourist Services, Accommodation, Travel industry, Indian Railway Catering and Tourism Corp.

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