Dentures get sexed up
Article Abstract:
Block Drug has launched two new television commercials for its Poli-Grip and Polident Cleanser brands. The spots present denture-wearers in situations radically different from the usual theme shown on denture advertisements. Created by Grey Worldwide, the Poli-Grip and Polident Cleanser commercials feature seniors who are having sex. The Polident advertisement will air nationwide in all major English and French markets in Canada, while the Poli-Grip spot will be limited to national media in English market only.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Toronto's Lever Pond's
Article Abstract:
Lever Pond's of Toronto, Ontario, has launched a print advertising campaign promoting its new Dove antiperspirant. The intitial ad was a newspaper insert in the 'National Post.' The 8 1/2 in x 11 in insert features a woman's arm holding the Dove anitperspirant and the copy 'After 35 years of taking care of your skin, we realized we missed a spot.' Other print ads will appear in major Canadian magazines. The ads were created by Toronto-based Oglivy and Mather.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Lubriderm uses wisdom of the old
Article Abstract:
Aspiration and inspiration are the themes of Warner-Lambert's new ad campaign for its Lubriderm moisturizer product. The campaign, created by J Walter Thompson, features 70-year-old women talking about how they have lived and are living their lives. Included in the ad campaign is the tag line 'Feel good from the outside in' and two black-and-white 30-second TV spots. Warner-Lambert is positioning the ads towards women between 35 to 50 years old.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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