Determinants and benefits of global strategic marketing planning formality
Article Abstract:
This paper studies global strategic marketing planning in the advent of worldwide competition and the growing rapidity of change in the international marketplace.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
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Viewpoint: the future of relational research in international marketing: constructs and conduits
Article Abstract:
This study examines the importance of forming and maintaining marketing relationships in international markets. Issues related to nature are highlighted.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
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Opportunities for marketing researchers in international entrepreneurship
Article Abstract:
A study examining the role and contributions of marketing scholars to the emerging field of emerging international entrepreneurship, is presented.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
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