Walking billboards just one sign of hot job-site market
Article Abstract:
Jobshark.com, an online job-site, has launcherd an advertising campaign that combines Internet, print, outdoor and specialty television media. The campaign, created by Fresh Advertising of Toronto, Ontario, also include 20 'walking billboard' which were placed at prime downtown street corners in Tornto, Ontario, Montreal, Quebec, and Vancouver, British Columbia. The promotion aimed to jolt people, age 25 to 25, out from complacency with thir current jobs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Adecco gets edgy in ad effort
Article Abstract:
Adecco Employment Services has began an advertising campaign aimed at building brand awareness. The Toronto, Ontario-based company, which claims to be the biggest staffing company in Canada and the world, has hired the services of Roche Macaulay and Partners to handle the campaign. Adecco's campaign, which utilizes PR, direct marketing, outdoor and print, goes under the tag line 'Fit is everything.'
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Headhunter launches ad recruiting Web site
Article Abstract:
Six Degrees Recruiting, a Toronto, Ontario-based employment agency established by Steve Carruba, has held a soft launching for its Web site, named thesixthdegree.com. The site serves as a resource for employers to locate potential candidates for advertising and marketing positions. The promotions for the soft launch of thesixthdegreecom were done through direct e-mail.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Shining light on the markets. Opening the doors. The price is wrong
- Abstracts: Shining light on the markets. Fair shares for all? Meddling politicians
- Abstracts: Taking it to the street. PC Financial banks on PJ DDB. PJ DDB leads the pack at Ad & Design show
- Abstracts: Clearly freshens REfresher brand. Kool-Aid "Kool Train" takes top MIA