Developing a brand performance measure for financial services brands
Article Abstract:
A consumer-based brand measure was developed for corporate financial services brands, with no universal approach for measuring brand performance. Literature review and 20 depth interviews suggest that brand loyalty, consumer satisfaction and reputation constitute the brand performance measure.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2004
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New services margin/high success discriminators
Article Abstract:
The results of a binary logistic regression analysis on new Portuguese financial services, which examine the strategic and environmental factors that measure the success or failure of new services, are presented.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2004
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Managing improvisation within change management: lessons from UK financial services
Article Abstract:
A study, based on the information from UK financial services sector, on improvisation and its benefit in the management of change in organizational life, is presented.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2006
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