Developing the strategic plan
Article Abstract:
Is strategic planning at a crossroad and of questionable value? This study shows that a majority of Fortune 1000 firms are committed to the process. More environmental turbulence is increasing the use of scanning methods, strategic issue management and real-time planning systems as progressive companies move from strategic planning to more integrated strategic management. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1987
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Best practices in identifying customer-driven improvement opportunities
Article Abstract:
A model is designed by changing conventional analysis and by developing customer-driven improvement models. It provides a guideline for identifying continuous and improvement opportunities.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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Strategizing through analyzing and influencing the network horizon
Article Abstract:
Firms can maintain their value in a network by monitoring the network horizon. Intermediary functions of the firm's affiliates should be analyzed while formulating strategies.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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