Diary vs recall: Mediametrie's complementary approach for measuring radio audience
Article Abstract:
The Mediametrie 24-hour recall random poll on radio audiences has been operating in France since the mid-1980s. It runs for 10 months of the year, and uses a sample of 75,000 people aged over 15. In Jan-Feb 1993, this system was extended with a radio panel using a sample of 6,000 adults. Participants wrote down details of their radio listening for a period of at least four days, with the 17 national stations or networks being randomly listed. The response rate was 78.1%. It was found that the entries in the written diaries corresponded closely with replies given by the partipants in random telephone polls in 1992.
Publication Name: Marketing & Research Today (Netherlands)
Subject: Business, international
ISSN: 0923-5957
Year: 1995
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Measuring audience for unaddressed printed matter
Article Abstract:
Recent research has considered ways of measuring the audience of unaddressed printed matter, looking particularly at France, where more than 21 billion pieces of such advertising material were distributed in 1995. The study focused on counting the number of contact per type of individual and on counting the number of contacts per type of unaddressed printed matter. It was possible to devise ISAMETRIE, an innovative method of measuring audience both qualitatively and quantitatively.
Publication Name: Marketing & Research Today (Netherlands)
Subject: Business, international
ISSN: 0923-5957
Year: 1996
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