Dion goes solo in Que. Tourism ads
Article Abstract:
Celine Dion is the new official spokesperson for Tourisme Quebec, and will appear on US TV ads singing her hit song 'Let's Talk About Love.' Dion will also be on the cover of the tourism board's summer-fall brochure, featuring the line 'Celine Dion says bonjour from Quebec.' The agency's previous marketing campaign also had Dion as well as other prominent Quebec residents including impersonator Andre-Philippe Gagnon, athlete Raymond Burque and circus troupe Le Cirque du Soleil.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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In the swim of things
Article Abstract:
Quebec is the leading buyer of above-ground swimming pools, accounting for 75-80% of the total sales in Canada. The low cost and improved quality of the pools are the major factors for attracting consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Online social politics
Article Abstract:
The effects of blogs and social networks on election campaigns with relation to illegal online advertising are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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