Disney reaps rewards of portraying movie 'Mulan' as audiences wanted
Article Abstract:
Walt Disney has successfully marketed the animated movie 'Mulan,' which was based on a Chinese legend, in Hong Kong and Taiwan by launching a campaign tailored for the two markets. In Taiwan, the distributors made posters that show the heroine mounted on a horse before an expansive Chinese landscape. In Hong Kong, the posters feature a play up on Chinese culture by superimposing the calligraphy for honor, intelligence, courage and inner grace against a mountain background. Laura Folta, marketing manager for Buena Vista Film, the distributor in Taiwan, said they want to portray the heroine Mulan as a war hero who conquers the world.
Comment:
Successfully markets movie 'Mulan' in Hong Kong and Taiwan by launching campaign tailored for the two markets
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
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A battle may be brewing at Wei-Chuan
Article Abstract:
Wei-Chuan Foods Corp. may be the subject of a takeover battle by Tsing Hsin (Cayman Islands) Corp as indicated by the proxy votes being requested by families who dominate Wei-Chuan's board of directors. Ben Robertson, a food-industry analyst at ABN Amro Asia, said the buying of proxy votes reflect that the families' control is not secure. Tsing Hsin, parent of a noodle-maker in China, acquired a 30% stake in Wei-Chuan just two months ago. A senior Tsing Hsin official, however,mentioned the probability that the family dominating Tsin may own over half of Wei-Chuan shares.
Comment:
May be subject of a takeover battle by Tsing Hsin (Cayman Islands) Corp as shown by solicitation of proxy votes
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
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Franchises lure entrepreneurs in Taiwan; as chains abound, the island's business culture is preserved
Article Abstract:
More and more Taiwanese businessmen are becoming interested in establishing a franchise business. The number of franchise stores in Taiwan have risen to approximately 25,000 in 1998, in various kinds of businesses ranging from English-language teaching schools to tea shops. Business ownership is a respected tradition in Taiwan. The establishment of a franchise operation allows entrepreneurs to get into Taiwan's retail industry much faster than if they would go about it alone.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
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