Sun Life shines again
Article Abstract:
The acquisition of Clarica Life Insurance Co. by Sun Life Financial is discussed. The hiring of ACLC by Sun Life Financial, to create a new brand identity for the company after the merger of Clarica Life Insurance Co. with Sun Life Financial, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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OSL's secret sauce
Article Abstract:
The usage of information on retail brand activation experiences by OSL Marketing to win the contract with Bayer HealthCare AG is described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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