Do as I say, not as I do
Article Abstract:
Anita Roddick, social activist, environmentalist and co-founder of Body Shop, established in 1976 having 1,968 stores all over the world, feels that to build a brand for a company especially in Asia, it is necessary to communicate its unique features to every level of the company. Her aversion towards stock market has been mentioned.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
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Advertising: sexing up Asia's ads
Article Abstract:
Companies in Asia are very conservative and cautious about their advertisement campaigns, making it very difficult for ad companies to create adverts for them, be it copy or film. However now the waves of change can be seen and companies are asking the ad firms to come up with something different and bold.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2004
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A safer spread
Article Abstract:
The highly trade-dependent Singapore economy will soon see a slowdown as a result of high interest rates in the U.S. and the soaring oil prices. The country is slowly moving from electronics to the services sector like banks, telecommunications and power.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2004
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