Does perception matter? : an empirical analysis of donor behavior

Article Abstract:

Researchers have developed the first empirically based marketing model to measure the perceptions of the donors and their resulting impact on donations. The existing research does not fully explain how givers choose between different charities and to determine and apportion support. Using perceptual determinants to four relevant charity performance measures, researchers identify the marketing management implications.

Management dynamics, Management, Charities, Company business management

---

Marketing-based tangibilisation for services

Article Abstract:

The methods to decrease the intangibility of services by marketing-based activities rather than by operational activities are discussed. A four-element model to circumscribe and define the managerial problems caused by the intangibility of services is presented. Four strategies to raise consumers' sense of tangibility toward services are also discussed.

Service Industries, Services industry

---

American and British clergy attitudes towards marketing activities: a comparative study

Article Abstract:

British clergy are more reticent than US clergy to accept the use of marketing techniques in the practice of their services.

United States, Case studies, Clergy

Similar abstracts:

• Abstracts: The internationalization speed of e-commerce companies: an empirical analysis. A cross-cultural comparison of internet buying behavior: effects of internet usage, perceived risks, and innovativeness
• Abstracts: A beautiful friendship? Reporting on the ready-made and its mass of contradictions. No smoking policy
• Abstracts: Timing of investments in oligopoly under uncertainty: a framework for numerical analysis. Managing electricity market price risk
• Abstracts: Measuring service performance in mobile communications. An empirical study of SERVQUAL's dimensionality. Customer satisfaction measurement: Comparing four methods of attribute categorizations
• Abstracts: Towards multicriteria clustering: an extension of the k-means algorithm. Estimating the circle closest to a set of points by maximum likelihood using the BHHH algorithm

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.