The internationalization speed of e-commerce companies: an empirical analysis
Article Abstract:
A study on e-commerce companies and their entry into international market is presented. The study indicates that such an entry was based on management team's marketing abilities, and international experience. The study is based on data from American e-commerce companies.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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A cross-cultural comparison of internet buying behavior: effects of internet usage, perceived risks, and innovativeness
Article Abstract:
Korean internet users have higher use rates, greater concerns over internet shopping security measures and take greater internet usage risks than US internet users, according to this study.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
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Antecedents to internet-based purchasing: a multinational study
Article Abstract:
The effect of internet experience, us age, and perception of risk involved in purchasing online in three different countries is analyzed and compared.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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