Domestic appliances and audio visual equipment in Italy
Article Abstract:
Italian consumption of domestic appliances is declining, but the export market is healthy. Italian consumption of white goods fell by 7% in 1996 to L3,805 billion, but exports increased by 4% to L9,495 billion. This export total accounts for 80% of Italian production of white goods. Consumption of brown goods declined for the 6th year in succession, and by a greater percentage at 12%. Government austerity measures have been an important factor in the poor performance of the domestic appliance sector, and these measures look set to continue.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1997
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Domestic appliances and audio visual equipment in Italy
Article Abstract:
In 1995, production of domestic appliances in Italy rose 11.4% to more than 13,000 billion Lire (L). Strong products included certain cooking appliances, laundry equipment, and refrigeration equipment. Exports rose 12.5% to L10,283 billion. An overview of the Italian market for domestic appliances and audio visual equipment is given, including a breakdown per product range, market features and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1996
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Domestic appliances and audio visual equipment in Italy
Article Abstract:
Production of domestic appliances in Italy rose by 9.4% in 1994 from 1993 to a value of 11,017 billion lire, with imports rising 3.6% to 2,157 billion lire and exports rising 10.5% to 8,442 billion lire. Production of audio visual equipment rose by 7.9% in 1994 from 1993 to 1,322 billion lire, while imports rose 6% and exports rose 15.7%. Both sectors have recovered well from serious difficulties in 1993.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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