DonEt leave your money behind
Article Abstract:
Focusing on the marketing strategies by Pfizer and Cheeseborough Ponds, information is presented on how marketers should not underestimate the worth of their value proposition and miss chances for reaping rich dividends.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Complications
Article Abstract:
The process of simplifying organizational structure for better customer services is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Accept no substitutes
Article Abstract:
Reasons for marketers to loose their monopolistic status in the markets are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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