Cooler culture
Article Abstract:
The Liquor Control Board of Ontario, is the largest buyer of alcoholic drinks with an estimated market of $8 billion in Ontario. It is promoting premixed alcoholic beverages. Female drinkers are showing a growing interest for premixed drinks.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Conversation starters
Article Abstract:
The process of using online chat rooms as crucial internet marketing tool is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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