Dynamic promotional budgeting and media allocation
Article Abstract:
An extension of the Lanchester model may be effectively used to solve resource allocation in promotional budgets within a competitive framework. The model is proven to be a global Nash equilibrium that may be applied to both open- and closed-loop strategies with the proportion of allocated budget invariant with time and dependent only on the effectiveness of the instrument.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1998
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Assignment of job load in a distributed system: a multicriteria design method
Article Abstract:
A two-phase method has been developed for achieving optimum job load assignment in computer, telecommunication and manufacturing systems. The method employs three design objectives to assign load interactively, namely, system time, operating costs and job availability. Its reliability has been validated using a nonlinear programming technique.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1995
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Fair allocation using a fast smart market auction
Article Abstract:
A new technique for allocation of welfare resources using fast smart market auction is presented.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2006
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- Abstracts: Safety stock allocation in a two-echelon distribution system. A new approach for controlling a hybrid stochastic manufacturing/remanufacturing system with inventories and different lead times
- Abstracts: A model of price promotions with consumer search. Differentiation and discrimination in a duopoly with two bundles
- Abstracts: On the analytic representation of the Leximin ordering and its application to flexible constraint propagation
- Abstracts: Simultaneously determining the mix of space launch vehicles and the assignment of satellites to rockets. Search allocation game