Economic reforms spur consumer boom in India

Article Abstract:

Demand for consumer goods in India has grown significantly over the past five years since the government launched its economic reform program. The Indian National Council of Applied Economic Research estimated the about one-third of the country's 880 million consumers regularly buy mass-produced goods. The increased buying power of Indian consumers has placed a greater burden on families, which often already have two income earners.

Analysis, India, Consumption (Economics), Purchasing power

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Survey shows most consumers in China look for value, performance in products

Article Abstract:

A new survey reveals that most Chinese consumers look for value and performance when purchasing new products rather than brand image or mass appeal. The survey was conducted to identify the buying habits and attitudes of consumers most willing to try out new products. Results also indicate that most Chinese city-dwellers are optimistic about the future but feel unsettled by the proliferation of consumer goods sweeping the country.

Surveys, Beliefs, opinions and attitudes, Consumer preferences, Chinese, Chinese (Asian people)

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Card maker finds Chinese take valentines to heart

Article Abstract:

Starlite Holdings Ltd. has capitalized on the growing popularity of celebrating Valentine's Day among many Chinese. Starlite officials noted that the company sold 12,000 Valentine cards in China in 1994, each costing between 12 to 75 yuan. To further increase its market share, the company intends to launch a new line of greeting cards similar to but priced considerably lower than the top-of-the-line Hallmark greeting cards.

Other Commercial Printing, Greeting Cards, China, Marketing, Greeting cards industry, Greeting card industry, Saint Valentines Day, Starlite Holdings Ltd.

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