Elucidating elusive ensembles: the strategic value of informal Internet networks

Article Abstract:

Informal Internet networks, known as elusive ensembles, are valuable due to the strategic social capital embedded in them. A methodology to review and estimate the value of the informal Internet networks and a guidance to improve the strategic efficacy of these elusive ensembles is presented.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Venture Analysis, Computer networks, Usage, Online services, Internet services, Business enterprises, Cable television/data services, Information networks

---

Reframing replicative research in advertising

Article Abstract:

A precise conceptualisation of the relationship between replication, extension and generation in advertising research is presented. A framework based on Berthon et al's replicative research to advertising, and the factors, which influence the selection of a research strategy, is presented.

United States, Advertising research, Methodology, Research methods

---

Betfair.com: five technology forces revolutionize worldwide wagering

Article Abstract:

A study examining the business model of Betfair.com, an online betting exchange, is presented. The study also examines the five technological innovations that have resulted in the strategic success of this wagering company.

United Kingdom, Amusement and recreation, not elsewhere classified, Technology application, Gambling industry, Betfair

Similar abstracts:

• Abstracts: Evaluating the integration of supply chain information systems: a case study. Approximation algorithms for k-unit cyclic solutions in robotic cells
• Abstracts: Attributions of noncooperative incidents and response strategies: the role of national character. The influence of individual and firm level social capital of marketing managers in a firm's global network
• Abstracts: Estimating a fuzzy term structure of interest rates using fuzzy regression techniques. Assessing weights of product attributes from fuzzy knowledge in a dynamic environment
• Abstracts: Bull's-eye. Greens strike one: environmentalists score over Indonesia's Freeport. Crunch time for refiners
• Abstracts: Makespan minimization on uniform parallel machines with release times. Concurrent flowshop scheduling to minimize makespan

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.