Emerging market conditions and their impact on first mover advantages
Article Abstract:
Emerging market conditions, such as economic and technological conditions, create either positive or negative effects on first mover advantages. Rapid economic growth, dual economies and growing middle class are economic conditions of emerging markets that have positive effects on first mover advantages. On the other hand, economic conditions, such as high inflation rate and huge external debt, tend to have negative effects on first mover advantages.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1997
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International market entry mode strategies of manufacturing firms and service firms: a resource-based perspective
Article Abstract:
A resource-based framework is proposed and tested for foreign market entry mode choice and for determining the influence of entry mode choice within the service sector and within the manufacturing sector.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
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Designing global new product teams; optimizing the effects of national culture on new product development
Article Abstract:
The development of mathematical models to evaluate the success of new product development with international product development work groups is discussed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
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