Entity context and format induced instability in multiattribute ratings of country image

Article Abstract:

A comparison of single-entity and multi-entity scaling was conducted in order to assess the effects of measurement context on the stability of country image. The test-retest stability of a target nation with multi-entity image ratings tends to be lower than that of a target nation with single entity whenever changes are made into the rating context. The low stability of multi-entity scales is being attributed to their inherent unsteadiness notwithstanding modifications in context entities.

Models, Analysis, Multidimensional scaling

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Consumer attitude toward gray market goods

Article Abstract:

Research shows that risk averseness and price-quality inference have a significant negative effect on consumer perceptions of gray market goods. Discussion includes strategies for international brand managers to use regarding gray market problems.

Science & research, Research, Economic aspects, International aspects, Gray market, International marketing

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Does country of origin matter for low-involvement products?

Article Abstract:

Findings from a survey of 236 Singapore consumers show that country of origin influences consumer evaluation of low-involvement products, but this influence is weakened by price and brand.

Administration of General Economic Programs, Singapore, Import Labeling Regulations, Market Research & Product Development, Reports, Influence, Demographic aspects, Rules of origin (International trade), Rules of origin

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