Eschewing tobacco
Article Abstract:
The Supreme Court's recent decision provided clear guidelines on advertising for tobacco companies. The ruling delimits where and what to advertise such as prohibiting linking smoking in any way to youthfulness and lifestyle in advertisements. Some newspaper publishers have policies against accepting this type of advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Tobacco's next road
Article Abstract:
Tobacco companies, including Imperial Tobacco Canada, will experience more difficulties in building consumer awareness as provinces ban in-store displays for cigarettes. Imperial is also studying whether snus will be profitable in the Canadian market. Forecasts for the Canadian tobacco market are supplied.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Marching on to a new role. Roh's recall
- Abstracts: Choosing the right combo. The score in 2004. Asian women targeted by Jasmine
- Abstracts: "Twinning" to reform. Corporate overhaul. Sporting spectacle as a coming out party
- Abstracts: Old Volkswagen chases new China. China's next big challenge
- Abstracts: Making that move. Mind China's management gap