Euro RSCG tries mass media for business-service clients

Article Abstract:

To set itself apart from the crowd, Maersk Sealand has turned to television commercials to advertise its commercial shipping services to business clients. Euro RSCG has created ads for TV and print, magazines such as the Economist, Business Week, Newsweek and the Harvard Business Review. The television commercials that are part of this $10 million campaign will air until mid-December on CNN and BBC World.

Television, Advertising Activity, Account Activity, Print Media, Marine cargo handling, Containerports, Business to Business, Advertising, Marine cargo handling industry, Container ports, Maersk SeaLand, Euro RSCG

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Unilever makes bet on low-carb future

Article Abstract:

Unilever launches a new line of low-carbohydrate foods in the United States, looking to capitalize on the popularity of the Atkins diet. The company must absorb the high cost of introducing a new product line and risks damaging the credibility of its current brands, with which it is co-branding the low-carb products.

Product introduction, New Products/Services, Food industry, Unilever Group, Company marketing practices, Low-carbohydrate diet, Low carbohydrate diet, Food and beverage production/distribution software, Low carbohydrate foods

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French cafe society is target of tabletop advertising

Article Abstract:

Impact Diffusion is a new outdoor advertising company that offers ad placement on bistro tabletops in French cafes. The agency handled campaigns for companies like United Airlines, Siemens AG, and Swatch.

France, Sign Manufacturing, Advertising Displays NEC, Marketing industry, Displays (Marketing), Impact Diffusion

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