Evaluating a decision support forecasting system
Article Abstract:
In this article, the factors are addressed which should be considered in evaluating the suitability of an important element in most decision support systems - the subsystem that forecasts future system states. Techniques available to managers are briefly overviewed, and specific criteria that should be considered when selecting these techniques are examined. Factors to consider in either using an outside software package or developing an in-house DSS forecast subsystem also are reviewed. The guidelines presented in this article can be applied to the evaluation of candidate DSS forecast capabilities and to improvements or revisions of existing ones as well. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1989
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Determining motor carrier backwash markets
Article Abstract:
The deregulation of transport has introduced in this industry elements of marketing and productivity that were previously unknown to firms purchasing transport for their products. A company can make considerable savings efficiently reducing the number of empty backhauls. Using public library and county data, a purchasing manager can identify the empty backhauls and realize savings of up to 60 percent. Keeping the system going can be expensive, in which case the shipper can share it with others or use someone else's system, with gains for all involved.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1986
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Customer demand planning at Lucent Technologies: a case study in continuous improvement through sales forecast auditing
Article Abstract:
The authors analyze a case study of a company's successful use of customer demand planning and sales forecasting audits. The need for improved forecast accuracy is emphasized.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
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