Even werewolves retire
Article Abstract:
AGF Group of Funds has introduced a new television commercial in its long- running 'What are you doing after work?' campaign. Created by Toronto, Canada-based TBWA/Chiat/Day Inc, the advertisement shows a masquerade ball on a ship wherein a costumed couple are dancing. The woman's partner is a werewolf who, at the end of the spot, is seen on the bow of the ship that suggests a scene in the film 'Titanic.' Appearing only on television, the commercial runs simultaneously with two other new AGF advertisements, namely 'Hulk' and 'Thing,' throughout 2001.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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To the moon, Ford, to the moon
Article Abstract:
The Ford Motor Company of Canada Ltd launched a multi-media advertising campaign promoting the Ford Escape sport-utility vehicle in late Dec 2000. The campaign, which was created by advertising agency Young and Rubicam, features the song 'Fly Me to the Moon' and includes a 30-second and 60- second commercial featuring a group of astronauts who after landing on the moon in a space shuttle, decided to explore the moon's surface in their Ford Escape.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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