Everyday stars
Article Abstract:
Consumers are watching the star's real lives and are taking interest to buy the products they use and solve the life problems as they did it. Details of the new consumer trends are analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Uncapping consumer generated content
Article Abstract:
Benefits and impact of consumer generated content (CGC) on digital marketing media is explained. Revenue model of CGC is also briefed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Hollywood's next close up
Article Abstract:
Trends of Hollywood movie watchers and marketers are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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