Evolving interactive: the success of Dove's Evolution sparked a debate about the changing nature of digital marketing

Article Abstract:

Dove's Evolution video was chosen Best of Show award at the Digital Marketing Awards for 2007 because the jury believed the video moved the audience to the point where they started a conversation about it. Critics, however, point out that Evolution was just a TV spot that went online and lacks the interactivity that was evident in the previous winner of the award.

Canada, Marketing procedures, Advertising Management-Electronic Media, Marketing, Achievements and awards, Company marketing practices, Electronic marketing, Dove (Soap)

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Toilet care & chlorine bleach

Article Abstract:

The two sectors of the household care market in the UK namely toilet care and chlorine bleach is examined. However, the market for toilet care products is predicted to grow by nearly 10% in constant value terms over the forecast period while bleach is expected to see a constant value decline of over 10% despite a small volume rise of around 3%.

Forecasts, trends, outlooks, Toiletries, Forecasts and trends, Market trend/market analysis

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Bath & shower products

Article Abstract:

The United Kingdom market for bath and shower products includes bath additives, body wash/shower gel, bar soap, liquid soap, and talcum powder. Topics includes market size by sector, new product developments, market shares, company profiles, retail distribution, and market forecasts by sector.

Bath Preparations, Industry Overview, Soap and cleaning agents industry, Cleaning agents industry, Chemical processing equipment, Chemical wholesalers, Bath products, Pharmaceutical equipment

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