Explaining innovative behaviour: uniqueness-seeking and sensation-seeking

Article Abstract:

Consumer patronage or non-patronage of a newly-introduced product is dependent on the motives of sensation-seeking and uniqueness-seeking. In general, a new product is bought because it appeals to the senses and is perceived to be the only one of its kind. Recommendations made based on the experiences with the product do not guarantee purchase. By focusing on the innovators' motives, marketing executives can conceptualize effective devices in product introduction.

Motivation research (Marketing)

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Comment on the authors' reply to 'Tobacco Consumption and Advertising Restrictions: A Critique of Laugesen and Meads 1991.' (comment on Murray Laugesen's and Chris Meads' article in this issue)

Article Abstract:

Murray Laugesen's and Chris Meads' research on tobacco consumption and advertising restrictions was evaluated for the benefit of the scientific community and the public in general. The critique was also purported to discourage other researchers from publishing false claims. The researchers' reply to the critique did not correct the mistakes they have committed and the readers cannot find new substantial relevant data.

Advertising, Laugesen, Murray, Meads, Chris

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The effect of cable penetration upon network audience size in the United States

Article Abstract:

The entrance of cable television broadcasting has been shown in some studies to have adversely affected network television broadcasting in terms of audience delivery to marketers. A study on the relationship of cable television penetration and changes in network television viewing showed that there is no significant relationship between these elements, although, in mature markets, the relationship exists.

Television Broadcasting, Cable Networks, TV Networks, Cable TV Entertainment Networks, Cable television, Television networks, Cable networks (Television), Television viewers, Television stations, Entertainment networks (Television)

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