Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
Article Abstract:
The finding of a study that examines the role market-focused learning capability and marketing capability in innovation-based competitive strategy on sustainable competitive advantage is reported. The findings indicate that entrepreneurship is an important factor in sustained competitive advantage (SCA) and while market-focused learning capability leads to higher degrees of innovation, marketing capability enables SCA.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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Assessing intelligence as learning within an industrial marketing group: a pilot study
Article Abstract:
Viewpoints of marketing employees regarding encouragement and application of intelligence as a part of general learning within the firm were studied. Findings of the study point out differences between management and non-management understanding.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
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