Eyes wide shut

Article Abstract:

The price war in the Canadian laser eye surgery market is forcing players to compete hard to survive in the business. While market leader TLC Laser Eye Centers admits that the price war has affected its profits, it refused to lower its prices of about C$2,000 per eye. TLC believes it will win over potential clients who prefer quality surgery. On the other hand, Lasik Vision has become the fastest-growing laser surgery firm in North America for charging around C$1,498 for both eyes. Likewise, Icon Laser Centers has entered the market with prices similar to Lasik.

Health Care and Social Assistance, Consumer prices, Surgical Procedures NEC, Surgery

---

Elle-quake: Elle Canada's shakeup of the fashion mag sector is good news for advertisers

Article Abstract:

Transcontinental Publishing, based in Montreal, Canada, in Mar 2001 entered the women's fashion magazine market in English Canada with the launch of Elle Canada. The premiere issue in March was impressive, containing 132 advertising pages in a total of 276 pages. Some of the advertisers on the first issue include big-names in fashion, such as Givenchy, Guess Jeans, L'Oreal, Ralph Lauren and Tommy Hilfiger. Under the leadership of Francine Tremblay, Elle Canada is promising a guaranteed circulation of 100,000.

Product introduction, Periodical Publishers, Women's Periodicals, Women's magazines, Transcontinental Publishing

---

Kitchen magicians

Article Abstract:

There has been at least a 25% increase in male customers in Degree, a kitchenware retailer, proof that more men today are interested in cooking and in kitchenware. Men are also proven to spend more in kitchenware compared to women. The article discusses how marketers adjust to this phenomenon and target this particular group.

Marketing procedures, Targets & Markets, Cooking, Appreciation, Cookery, Men consumers, Kitchenware, Target marketing

Similar abstracts:

• Abstracts: Taking it on the chin: Mauser develops gun system for Tiger. Harris shows FALCON II-based tactical internet
• Abstracts: Deutsche Bank's incoming boss may move to strengthen role. Factional fight simmers over Deutsche Bank CEO. Deutsche Bank Taps Ackerman As Next CEO
• Abstracts: Commerzbank outdoes its rivals. Siemens sets $2.41 billion for overhaul and spinoffs. Driving force
• Abstracts: Schlumberger reaches deal for the acquisition of Sema. RWE talks to buy American Water have broken down. RWE is in advanced talks to acquire Thames Water
• Abstracts: UAW gets Daimler-Chrysler seat. EU Clears AOL-Time Warner Deal. EU levies 43 million euros fine on Opel Nederland

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.