FRANCE: CSR PAMPRYL'S INNOVATIONS
Article Abstract:
After finishing with the Coca-Cola chapter, CSR Pampryl, a subsidiary of Pernod Ricard, is innovating in 2000. CSR Pampryl is the leading apple juice producer in France and the leading grape juice producer in Europe. It intends to increase its strength on the fruit juice segment launching a naturally cloudy apple juice and red muscat grape juice. These two products, which are rich in antioxidants, are positioned as healthy fruit juices. CSR already leads the children's festive segment with its Champomy brand. McDonald's is going to serve Champomy at birthday parties which it organises. Although the cider segment is much less dynamic, CSR Pampryl is not neglecting it. CSR Pampryl holds a 25% market share with the Loic Raison brand, and has launched a plastic champagne bottle on this cider market.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: CIDER TO RENEW AND REJUVENATE IMAGE
Article Abstract:
The French professional cider association, Unicid, is aiming to promote the cider market in France with a FFr 2.6mn publicity budget for 2000. It aims to rejuvenate its image and engage in direct marketing with younger consumers on radio, notably NRJ, and in the press. The cider brewery, CCLF, has launched two new brands onto the cider market, including a Normandy cider, Bocage, and a Brittany cider, Coetquen, which will both retail at around FFr 14-15 per bottle. CCLF will also start the second wave of its promotional publicity surrounding its new brand Ecusson, in June 2000. The sale of cider products is still registering progression, up 1.4% in volume and up 3.2% in value, with table ciders representing 38% of the market, up 1.5% in volume, and 62% of the market (+1.8%) held by cork topped ciders.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: VITAGERMINE LAUNCHES KALIBIO
Article Abstract:
Vitagermine is about to launch Kalibio, a line of organic chocolate products which consist mainly of chocolate biscuits and organic Mixo-fruits, a cocktail of apple, banana, orange, and pineapple juice, plus acerola which is rich in vitamin C. The Kalibio line is for children three to ten years old.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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