FRANCE: COUSCOUS, POLENTA AND WHEAT SALES IN 98
Article Abstract:
Offering competition to the established rice and pasta markets, the 'cereal accompaniment' market was up 9.6% by value and 5.1% in volume in France in the year ending 21 February 1999. Sales of traditional couscous (representing 67.5% of sales volumes and 52.7% of sales values) were down 1.1% and 1.3% by volume and value respectively. Sales of hard wheat (24% of sales volumes and 35.2% of sales values) were up 26% and 20.3% respectively, sales of speciality couscous products (3.6% of sales volumes and 7.3% of sales values) were up 35.3% and 49.1% respectively and finally sales of polenta (4.9% of the market by volume, 4.8% by value) were down 4.9% by both volume and value. In the couscous sector, Tipiak is launching a 'healthy' couscous, enriched with fibre, iron and magnesium. Promotions will accompany this launch between April and June 1999. Ferrero offers an organic couscous, as does Bledina (2 varieties). Ebly, which will launch a television advertising campaign in June and July 1999, is the market leader in the wheat sector, a young market. It is enlarging its offer with the launch of 3 x 100g packets. Distributor's own brand products have also recently appeared on the market (Leader Price and Carrefour). Bongran has recently launched an organic pre-cooked wheat, named Bonble.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: REVIEW OF THE SWEET BISCUITS MARKET
Article Abstract:
The French sweet biscuit market represented FFr 7.3bn in 1998, up 2% from 1997, for 249,000 tonnes, about the same. On the snacks market, Viennese pastries and industrial pastry are providing stiff competition. Biscuit manufacturers are bringing out new products in order to combat this competition; Lu has introduced the soft Prince Tout Tendre. Danone/LU remains the market leader, with a 42.1% volume market share in 1998, compared with a 40.6% market share in 1997, followed by private labels, with a 16.6% market share compared with 16.5% in 1997, United Biscuits with a 13.1% market share, compared with 14.6% in 1997, and Bahlsen with a 4.9% market share, compared with 5.1% in 1997.
Comment:
Has reported 13.1% market share in France, compared with 14.6% in 1997
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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