FRANCE: MAKE-UP IN SUPER AND HYPERMARKETS
Article Abstract:
Compared to the super and hypermarkets, department and convenience stores are the best places to display and sell make-up products. Convenience stores, for instance, sell much more make-up products than hypermarkets in spite of a much inferior traffic. This is the result of the larger offer available but the main reason lies in a far more performant merchandising compared to the super and hypermarkets. While the latter put their make-up range in the 'beauty' section, the convenience and department stores have a specific section for make-up only. A recent survey by L'Oreal (including video filming) shows that women spend 3'37" to select and buy their make-up product in super and hypermarkets, compared to a 6'13" time when the acquisition is made from a convenience or department store. 74% of acquisitions were planned before, while 73% of these women renounce to buying a similar product if the brand name they want is not there.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: A NEW BOTTLE FOR SAINT AMAND
Article Abstract:
The Saint Amand mineral water company has added a half-litre bottle with a sport cap, priced at FFr 9.95. This bottle is for athletes and young people.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: FRANCE: THE BEER AND CIDER MARKETS. FRANCE: ORGANIC BEERS ARRIVE ON THE MARKET
- Abstracts: FRANCE: CASINO LOWERS ITS PRICES. FRANCE: A NEW HUB FOR ITM. FRANCE: LECLERC DANJOUTIN DOUBLES SALES SPACE
- Abstracts: FRANCE: ITM'S RESULTS AND GOALS. FRANCE: GOALS OF THE DISCOUNT V RETAIL CHAIN. FRANCE: UNION BEURRIERE INTRODUCES ALPAGES
- Abstracts: FRANCE: FOOD/DRINK SCARES AND LARGE RETAILERS. FRANCE: NEW PRODUCTS IN FABRIC SOFTENERS
- Abstracts: FRANCE: CHAMPILAND TAKES OVER MONT LOZERE. FRANCE: ETAM'S NEW CHALLENGES