FRANCE: DISHWASHER DETERGENT MARKET IN 1999
Article Abstract:
The totality of the dishwasher detergent market in France generated a total turnover of FFr 1,471bn in 1999, which represents a 4.5% increase compared to 1998. The percentage of sales, in terms of dishwasher detergent sectors (liquids, powders, pre-measured tablets) for 1999, saw a rise in the tablets sector and a drop in both powder and liquid sectors. The pre-measured tablets sector has increased in market sales value, from 44.2% in 1997, 50% in 1998, and to 55.8% in 1999, meaning that this sector represents more than one wash out of two in French households. The powder sector has dropped in value to 29% in 1999, from 35% in 1997, as well as liquid detergents, which has declined since 1997 (20.8%), to 15.6% in 1999. As for the most dynamic powder tablet brands on the French dishwasher detergent sector, it was Sun by Lever, which led in 1999, and increased its market hold, from 41.3% in 1998 to 44.1% in 1999. In second place was Calgonit (Reckitt Benckiser) with 23.3% in 1999, from 23.1% in 1998. In third was Somat (Henkel), which dropped to 14.6%, from 18.9%. Then it was own brand names, with 13.9%, up from 10.9%, followed by other brands, which held 4.1% in 1999, down on the 5.8% it held in 1998. As for market turnover percentage made by the top brands, it was Sun (Lever), which took 56.6% of the totality of the French powder tablet sector in 1999, up from 55.4% in 1998. Second was Calgonit with 18.3% of sector turnover, up from 17.2%, then Somat (down to 7.4% from 8.8%), then WK (Henkel), down from 3.9% to 3.1% in 1999. Own brand labels increased its turnover share in this sector, from 11.2% in 1998, to 12.8% in 1999.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: WASHING TABLET SALES, PREDICTED INCREASE
Article Abstract:
New generation washing powder tablets accounted for 1.7% of the total washing detergent market (by value) in France for the year ending September 1998. However, in the month of September 1998 alone, tablets had a 4.3% share of total detergent sales. In this month, Lever's 'Skip' tablets had a 3.4% share of the market, and Le Chat tablets had a 0.9% share. Skip tablets are 20% more expensive than its regular powder, nevertheless they attract users who are normally attracted both by top-of-the-range and more basic products. It is expected that Procter & Gamble will launch a similar product on the French market, having conducted tests in the UK. Lever believes that by the end of 1999, washing powder tablets will account for 10% of total sales.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: CHANGES IN WASHING-UP LIQUID MARKET
Article Abstract:
Sales of washing-up liquid through mainstream retail outlets in France fell by 4.4% in volume in the first four months of 2001, while the value of sales rose by only 1.5%. The market has been hit by the trend away from traditional 750ml containers and towards 500ml containers. Furthermore, there was an artificial rise in turnover in 2000 of 5% because of price increases. Recent innovations have mainly taken place in the perfumed products sector. Some 45% of the overall growth of the washing-up liquid market is attributable to the Sensation de Printemps range, and this has led to Palmolive's market share rising from 15.6% in 2000 to 17% in 2001. In contrast, Paic's market share has fallen from 26.7% to 25.8%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: