FRANCE: DRINK CANS GROWING
Article Abstract:
According to a study by ACNielsen, 46% of cans on the cola market were sold under promotion between September 1999 and June 2000. Featuring a product in a drink can on the brochure appears to bring in EUR 381.12 more per week, compared with EUR 76.22 for a polyethylene terephthalate (PET) bottle. Drink cans are doing well in France, particularly on markets of beer (up 6.8% in volume for the year ending November 2000) still teas, and colas.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: PEPSICO LAUNCH POSTER CAMPAIGN
Article Abstract:
Pepsico France is launching a nationwide billboard campaign (31,000 billboards). To last until the end of August 2000, the campaign, based on the theme of "Change", is aimed at 15-25 yearolds. A TV commercial is also expected and it will be broadcast up until 16 July 2000.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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